Nainggolan, Hotman Saut (2009) Business feasibility study of factory expansion of olympic group. UNSPECIFIED thesis, UNSPECIFIED.Full text not available from this repository.
The purpose of this thesis is to analyze feasibility study based marketing and financial analysis of factory expansion of Olympic Group in Surabaya. Nowadays Olympic has more and more order from customer both domestic market and international market. Now the capacity of production has been already 720,000 units per year or value 250 M per year but it is still not enough to cover the orders. In order to fulfil the order and to reduce delivery cost from manufacturing Bogor to customers in Surabaya, Olympic has to increase the production capacity by expansion factory in several cities around in Indonesia. One of the city is Surabaya. In these thesis, I would like to examine the profitability in commencing the expansion of new factory in Surabaya and the feasibility of the business through the use of financial tools namely Payback Period, Profitability Index, Net Present Value (NPV) and Internal Rate of Return (IRR). Criteria for a project to be accepted is where Net Present Value is positive, Internal Rate of Return exceed the cost of capital and Profitability Index exceed 1. The project has result positive Net Present Value as Rp. 231,000,000.00; Internal Rate of Return (IRR) as 26 % which is exceed the cost of capital; Profitability Index exceeding to 1 as 2.47 ; Payback period is 2.06 years which is less than the period of project 10 years. Based on real option analysis, this factory expansion have positive Net Present Value as Rp 293,500,000. It means that there is no option to expand to some other location both of the optimistic and pessimistic forecast. Based on analysis, the project is feasible . The marketing mix strategy used to serve Olympic target market is SIVA (Solution, Information, Value, Access) model. The SIVA model take into account both buyers and sellers objectives by focusing primarily on the buyer . that adapted by combination between the 4Ps and 4Cs model, where 4Ps is a product Â� centric approach while 4Cs is customer
|Item Type:||Thesis (UNSPECIFIED)|
|Uncontrolled Keywords:||Feasibility Study; Financial Analysis; Marketing Mix Strategy|
|Depositing User:||Unnamed user with email firstname.lastname@example.org|
|Date Deposited:||23 May 2011 12:12|
|Last Modified:||23 May 2011 12:12|
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